MTV INTERNATIONAL - I AM MY MTV
As part of MTV's 2015 ‘I AM MY MTV’ rebrand, I directed an ident in my style for the channel. Many other artists like Johnny Woods, WEiRDCORE, and Felgnox also made their own idents.
The ‘I AM MY MTV’ project won a D&AD wood & yellow pencil award! One for the commissioned idents, and one for the rebrand as a whole.
“After 6 years, MTV International launched a new rebrand. But instead of only changing the way the channel looks, we changed the way the brand behaves, and how it relates to our audience completely. We needed to engage in a two-way conversation with our audience. Under the “I AM MY MTV” concept, we redesigned the way the art break works. We give the audience the chance to create their own idents by using a web-based platform.”
Studio Credits:
Creative Director - Ignacio Gil
Designer - Ignacio Varone
Editor - Martín Rocha
Executive Creative Director - Sean Saylor
Head of Art - Maxi Borrego
Producer - Delfina Chiesa
Creative Agency - MTV International
Digital Strategist - Mikael Fröberg
Marketing Director - Tanya Leedekerken
Project Manager - Josefina Marfil
ACCOLADES
D&AD – Gold – Branding / Multi-Platform TV Branding & Promotions (2016)
D&AD – Bronze – Branding / Channel Branding & Identity (2016)
Promax Global – Gold – Art Direction & Design / Channel Image (2016)
Promax Global – Silver– Interactive Promotion (2016)
Communicator Awards – Gold – Integrated Campaign – Promotional/Branding (2016)
Art Directors Club – Merit – Branding Campaign (2016)
The One Club – Merit – Design & Branding (2016)