The Guardian US - Flavour
Cute little tomato Illustration for an Article in The Guardian US titled ‘Flavor is under siege in this country: how food in America lost its taste’.
Art Director: Alvaro Dominguez
I’ve added some of the original sketches below. There were a few versions before we decided on a crop of the supermarket display.
I was trying to convey that the vegetables may look superficially perfect, but that they has been designed mostly with modern logistics in mind rather than flavour.
